From the very beginning (2010) Our mission has been to create products that allow both the rider and the industry to progress, To move forward, To continually get better, and push the limits both physically and mentally.
the all encompassing flow that we feel when we are riding down a hill; unbound by restraints, aware of the consequences, and free to choose our path is what keeps us all skating.
That same liberation we experience physically; we strive for mentally in product design.
free to think creatively. free to fail. free to learn.
innovation is the purest form of freedom and the driving force behind rojas trucks.